The Institution of Engineering and Technology (IET), Europe’s largest multidisciplinary professional engineering institution, has selected Publishers Communication Group (PCG) for a new sales representation agreement in Europe. With this arrangement, PCG will support institutional sales of the IET’s collection of digital resources, including the IET Inspec database, across key European markets.
PCG, a division of Publishing Technology plc, is a sales, marketing and research firm providing audience development strategies for over 100 scholarly publishers each year. The IET’s portfolio of research journals, books, and monographs in electronics, electrical engineering and related subjects is available online through the IET Digital Library, recently re-launched by Publishing Technology’s pub2web platform. The IET Digital Library serves the institution’s 150,000-plus international members and houses content from 128 journal and magazine titles, 400 eBooks and 1,300 conference publications, comprising 255,000 articles ranging back to 1872, 5,000 eBook chapters, and 36,300 conference papers
PCG will be responsible for selling the full IET portfolio as the publisher’s exclusive sales agent in Europe, served by PCG’s established sales and marketing team based in Oxford.
Doug Wright, Director of PCG commented: “PCG has been selling content in Europe for over two decades. The connections we have with European libraries will ensure the IET stays close to its customers in addition to reaching new ones. We are confident that our specific experience promoting digital collections will allow us to execute a sales plan tailored to the IET’s growth strategy.”
Chris Grandy, Regional Sales Director EMEA IET, said “We believe that PCG complements our existing IET key account team and Inspec vendor channel, helping to reinforce our position as a premier engineering and technology resource.”
