John Wiley & Sons, Inc., has announced the launch of its next generation enhanced HTML article, the “Anywhere Article”, which puts readability, interaction, and portability at the heart of the user experience. TheAnywhere Article launched across Wiley Online Library today.
“The communities we serve are as diverse as the research we publish and the Anywhere Article reflects that, because research is no longer restricted to the laboratory or the university library; portability must be an essential component of the user experience,” said Phillip Carpenter, Vice President & Managing Director, Research Communications, Wiley.
Until now, options for downloading and viewing journal research have often been restricted to flat HTML or PDF formats. Based on extensive user testing and feedback to ensure the Anywhere Article reflects user needs, Wiley’s new enhanced HTML offers a highly interactive and portable alternative.
Using the latest HTML5 technology, the Anywhere Article flows intelligently into different screen sizes, from desktops and tablets to mobile phones, automatically resizing the content and accompanying functionality to give the optimal viewing experience on any device.
A streamlined layout and design removes superfluous information to enable the reader to scan the clean page for the most important data, before delving further into the research when needed.
The interactive sidebar offers easy access to citations without leaving the context of each reference. Similarly, the figure viewer allows readers to browse an article’s full set of figures and quickly navigate directly to each figure’s corresponding content in the paper.
The enhanced HTML article will be enabled in participating journals across Wiley Online Library which, comprising of over 1,500 journals, is the world’s broadest and deepest multidisciplinary collection of online resources.
Additional features and functionalities will continue to be added over the coming months as the HTML article evolves from its traditional online form into a reading experience that takes advantage of emerging technologies.
“Our research shows that 65% of users prefer to download a PDF, rather than use standard HTML articles”, said Todd Toler, Vice President, Digital Product Management. “Following conversations with our communities which identified the need for the Anywhere Article, we believe our enhanced HTML can offer both the portability and readability of the PDF, while opening up new ways to improve the user experience.”
Comments and suggestions about the Anywhere Article are welcomed on the feedback page or you can join the conversation on Twitter using the hashtag #AnywhereArticle.
