Delta Think is currently spearheading an industry market research survey to authors and researchers across the scholarly community designed to provide insight into the impact of potential US federal funding reductions on their research. The survey addresses topics such as publication volume, their ability/allowance for peer review, conference participation and attendance, influence on their research scope and topics, and more.
Working in collaboration with nearly 20 scholarly societies, we are launching this initiative to capture the real-world impact of these potential changes in order to help societies better plan and support their members, researchers, and authors. The results of the survey will provide scholarly publishers with systematic, quantitative voice-of-market data to inform evidenced-based strategy development and scenario planning in a rapidly changing funding landscape and policy environment.
The survey opens this week, with each participating society distributing the link to their own communities. All participating societies will receive an in-depth analysis of the full survey results, filtered by various demographics such as country, career stage, and discipline, as well as options for Delta Think to analyze their specific community data or the raw data from their specific community so they can analyze it themselves. Delta Think has designed the survey and will conduct all the analysis of the results.
Are you participating? It’s not too late! There’s still time to include additional societies, so please contact us at info@deltathink.com asap if you would like to discuss your organization’s participation.
The Value of Market and Customer Insight
This Author/Researcher Survey is a logical and natural extension of our work. Delta Think consultants specialize in uncovering evidence for our clients, discovering what that evidence means for them, and using the knowledge gained to build customer-driven, actionable business and publishing strategies. Through the expert utilization of innovative and creative market research techniques and analysis, we are committed to doing our part in support of the scholarly communication community, putting our ideas into action.
