PubGrade GmbH is
pleased to announce a significant upgrade to its Platform-as-a-Service
solution: PubGrade for Publishers. Starting October, a sophisticated contextual
ad inventory forecasting module has been made available in the platform’s
workflow, helping advertising reps offer longer-term campaign options to
clients.
Alexander Golubowitsch, PubGrade’s co-founding CTO, commented: “The PubGrade
platform allows for targeted campaigns down to arbitrarily small yet highly
relevant subsets of research articles, cross-Journal. What makes our latest forecasting
feature stand-out compared to general ad serving solutions, is that it instantaneously
predicts future traffic for fully dynamic segments of the article portfolio. In
publisher pools of hundreds of thousands or millions of articles, mass-market
ad servers stop offering article-level metrics, targeting or inventory
predictions.”
Philipp Eckerle, CEO and Co-Founder, further added: “We wanted to find a
solution to one of the biggest problem online ad sales teams face; how to
secure granularly targeted contextual ad campaigns beyond the traditional
monthly booking cycle. This is now more readily available for digital advertisers
because with our platform, we can make ad hoc predictions about touchpoint availability
for even highly specific areas across a Publisher’s entire range of content. In
further support, the platform provides means to export trust-building targeting
and forecast documentation for final submission to the client. All forecasts
are persisted and can easily be re-executed later and updated/compared, which
helps in longer conversion cycles.”
