The American Society of Anesthesiologists (ASA) announced the release of an iPad app, the first journal app of its kind in the anesthesiology specialty. Anesthesiologyfor the iPad, developed and distributed by the ASA’s publishing partner, Lippincott Williams & Wilkins, a part of Wolters Kluwer Health, provides full mobile accessibility for all member and individual subscribers of Anesthesiology, the top-ranked journal in anesthesiology.
“We’re excited about the launch of Anesthesiology for the iPad,” said James C. Eisenach, MD, Editor-in-Chief ofAnesthesiology. “The app makes accessing the clinical and scientific research published in Anesthesiology a simple matter. Plus, it makes full use of the functionality of a device that is increasingly a part of physicians’ daily lives.”
With Anesthesiology for the iPad, ASA members and readers can quickly and conveniently access their journal and interact with its content dynamically–watching videos, interacting with other members, accessing the full journal archive, and more. As early technology adopters, anesthesiologists are an ideal audience for consuming their journal content on mobile devices. In a survey of the ASA membership, approximately 70% reported either owning or planning to purchase an iPad device within 12 months.
“We’re delighted to partner with Anesthesiology to bring the journal app for the iPad to members offering a dynamic, integrated experience with their journal,” added Karen Abramson, President and CEO of Wolters Kluwer Health Medical Research. “This is an exciting time in publishing with new digital solutions like the iPad transforming the way content is distributed, accessed, and consumed.”
New App Offers Full Mobile Accessibility
Anesthesiology for the iPad uses optimized digital technology to provide a print-like reading experience. Along with full-text downloads of each monthly issue, the new app offers other enhancements including:
- Ability to share articles via email or social media
- Adjustable text sizing with “pinch and zoom”
- Engaging multimedia videos, images, and supplements
- Ability to store or delete downloaded issues
- Speedy issue-browsing capability via Quick View
- Quick scrolling through abstract summaries
- Convenient notification when new issues become available
- Link to the Anesthesiology website for easy viewing of the complete Anesthesiology archives,
and accessing Page 2, Anesthesiology’s educational blog of commentary and analysis
Anesthesiology for the iPad app is available free of charge for a limited time on the App StoreSM (download by going to the Apple Store on an iPad and browsing for Anesthesiology). The app will be demonstrated at the American Society of Anesthesiologists annual meeting, October 15-19 in Chicago, at the Wolters Kluwer Health, Lippincott Williams & Wilkins stand, and at the ASA Resource Center.
Anesthesiology for the iPad complements the journal website (www.anesthesiology.org). In addition to offering the journal archives, the Anesthesiology website also offers mobile view, which optimizes the journal content for viewing on internet-enabled mobile devices. Mobile view has a number of the same features as the desktop version, including search functionality, current table of contents, full-text view, image handling, abstracts, featured articles, and more.
