Elsevier, today announced the launch of the iPad edition of the European Journal of Cancer (EJC). Starting with the September 2011 issue, all 18 annual issues of theEJC will be available through the EJC App on the App Store. iPad editions feature the same high quality articles that are published in the print as well as online editions.
The EJC App includes published content from the highly popular EJC News and EJC News Focus, and offers readers the ability to customize the journal by selecting articles, tables, or figures to store and use later, as well as making notes on articles.
“We are proud that the EJC is the first European oncology journal to launch an iPad edition,” said Alexander Eggermont, Editor-in-Chief of the EJC. “It is important for our readers to have access to the journal whenever they need it. The iPad editions deliver theEJC to them in an easy to use format, straight to their device.”
The EJC App offers unprecedented portability to its readers, who can download the edition wirelessly. It is then available for reading and browsing offline, at times and in places where web access is not available. Of perhaps most significance, the journal can be read the same way on iPad as in print. The reader can flip pages forward and backward in the horizontal plane and scroll down vertically to read an individual article.
The 
EJC App is available for free from the App Store.
